We English by Simon Roberts
“During the course of this project members of the public were invited to post ideas of events and leisure pursuits that I could come and photograph. It struck me as a suitably democratic way of working, positioning me as it did alongside my fellow countrymen - a citizen, not just an onlooker - and attempting to involve people, to a certain degree, in their own representation.”
*I like the idea of applying crowdsourcing to research and idea generation, not just content creation. I love that Simon is crowdsourcing not just because it helps him get a really wide variety of ideas, but because it makes sense for the creative ideology of of his project. Plus it’s smart marketing, because every person who wrote in, and there were hundreds, is deeply invested in that book — I guarantee will buy a copy and tell their friends to do the same.